This post is part of the How to 100 article series; 100 word snippets of advice on how to grow your small business. Receive email updates the second new advice is published by clicking here
What’s the purpose of your business?
Think long and hard, down to your core: what higher calling, or purpose, does your business serve? What earth-shaking, mountain-moving problems do you try and defeat on a daily basis? What is the purpose of your businesses existence?
Great examples include Google’s Glass’s ‘We want a heads up world’ and Oracle’s ‘The Internet of Everything’.
The next 100 words will teach you how to differentiate yourself & discover the true purpose of your business.
Step 1: What product/service do you provide?
Grab a piece of paper and write down all the products/services that you provide. Don’t be shy; write ’em all down!
Step 2: What problem do you solve? How do you improve the world?
Think BIG PICTURE here; you aren’t an advertising strategist for a non-profit. You generate awareness (ad strategy) about ways to get clean water in third-world countries (non-profit’s mission).
Step 3: How does your solution differ from competitors?
Think long and hard; how are you different than competitors? Again, look at the BIG PICTURE and get a real, purpose-driven answer written down for this one. Why is the world a better place with your company in it?
Props to Jeff Nedler of Polaris Brand Strategy for a thought-provoking conversation that lead to this post.
Enjoying this advice? Click here to receive email updates the nano-second new advice is published on the How to 100 blog.
Mike Krass | CEO
MKG Media Group
Aside from being the CEO at MKG Media Group, Mike is a dark beer aficionado with a healthy appetite for travel and pushing personal boundaries. A proud graduate of Washington State University, Mike currently calls San Francisco home.